Daisy, resembling the likes of actress Hannah Gross, lives a life of pure luxury. She travels regularly, only wears the most fashionable clothes, and spends all her time with models and change-makers in the fashion industry. She's on top of the virtual world. Daisy is also friends with Noonoouri, another virtual human popular in the fashion world.
Daisy is the creation of YOOX, self-proclaimed "leading online lifestyle store". Daisy identifies as a human woman and exists to promote YOOX clothing.