imma

@imma.gram

The Insider Insight

"Imma's team is one of the most consistent and professional groups in the game. Their ability to build a beautiful, thoughtful, and brand-friendly virtual influencer universe is unrivaled. Keep an eye on Aww Tokyo."

About The VTuber

About The Virtual Influencer

Instagram Bio

I'm a virtual girl. I’m interested in Japanese culture, film and art. Management: @aww.tokyo | ZEPETO ID: 0JEP4P

Identifies as

🌐

First Appearance

July 12, 2018

Originally From

Tokyo, Japan

More info

imma (meaning “now” in Japanese) is the first virtual human and model in Japan, produced by Aww Inc.

Rocking the infamous bubble gum pink bob and ultra fine fashion, she was selected for “New 100 Talent To Watch” by Japan Economics Entertainment, and has appeared in numerous headlines from fashion to business magazines, TV and online, as well as being cast for top brands such as Porsche Japan, IKEA, Dior, Puma, Nike, Valentino, Amazon, Calvin Klein, Valentino...the list goes on.

Her curious personality makes her question even her own identity with the hashtag #ithinkimcgi and carries her to art museums and exploring fashion in her endeavor to discover herself through human culture. She is also curious about certain world's problems like race, environment, and gender, as she finds her voice among the virtual and real world.

Join her on her journey to Aww-striking the world.

Featured In

Who is Virtual Model and Fashion Icon, imma?

"In the end, I think identity is about what each person believes is real. I always think about who I am. Am I real? Am I fake? Am I not human? But there is no real truth that’s the same for every single person in this world." -imma

I spoke with Becky Owen from Meta to learn more about Instagram’s interest in handing out the blue check mark, or “verified badge” as they call it, to virtual influencers.

Why Diversity and Inclusivity in Virtual Influencers Matter

The virtual influencer industry’s attention to cultural and racial diversity reflects a push for advocacy and inclusiveness in the metaverse.

imma: The Virtual Influencer Disrupting The Fashion Industry

From exploring cultural happenings in Tokyo to now building her fashion empire, imma is achieving beyond her wildest dreams. Her latest fashion adventure expands her influence while offering fans pieces of her unique world. Here’s everything you need to know about imma and her DROP2 collection for Astral Body.

Noonoouri: Fashion Icon Turned Pop Star

Noonoouri is one of the most popular virtual influencers. Not only is she a fashion icon, collaborating with some of the biggest brands, but she is now taking on the music industry. So what do you need to know about this stylish virtual influencer? Let’s get into it.

How Virtual Influencers Use Twitter

Twitter has unique advantages for virtual influencers, from interacting with fans in a low-lift way to influencing the web3 community.

5 Ways Virtual Influencers Earn Money

Virtual influencers are set up for commercial success. From landing global brand campaigns to selling NFTs, here’s how virtual influencer teams cash in on their characters.

5 Times the Automotive Industry Put Virtual Influencers Behind the Wheel

From Miquela launching a new MINI to Imma driving a Porsche, virtual influencers are becoming an evergreen opportunity for the automotive industry. Here’s how virtual influencers help car companies infuse digital innovation with physical design.

Hugo Boss Hires Virtual Influencers to Promote Their Rebrand

As part of their rebrand strategy, Hugo Boss is betting on virtual influencers and young celebrities to help it enter a new, younger market and become a top global brand in the next digital era.

Alibaba Creates Virtual Influencer ‘Dong Dong’ for the Beijing Olympics

Dong Dong will host livestream shopping events for viewers and even respond to them in real time with AI text-to-speech technology.

Imma Stars as the Unexpected ‘Face’ in Doublet’s Fall 2022 Collection

Doublet’s first appearance at Paris Fashion Week features a surprise collaboration with Japanese virtual influencer “Imma Gram”

Why the Tech Industry Loves Virtual Influencers

From Miquela using a Samsung Galaxy phone to Imma starring in the latest Lenovo campaign, the tech industry is obsessed with virtual influencers—and for good reason.

Can Virtual Influencers Fall in Love?

From lovers to frenemies, virtual influencers form relationships as complicated, messy, and joyful as those of us in the physical world.

Thailand's First Virtual Influencer is Here: AI Ailynn

Although Love, Death & Robots itself is a reboot of the 1981 film Heavy Metal, the series takes the science fiction and fantasy elements and reinvents them in new, creative ways.

Exploring Top Virtual Influencers' Very First Posts

Much like a robot may output “Hello, World!” to announce presence, virtual influencer creators leverage the first post to demo connection to the digital world.

imma

The Insider Insight

About The VTuber

About The Virtual Influencer

Instagram Bio

Identifies as

First Appearance

Originally From

More info

Featured In

Who is Virtual Model and Fashion Icon, imma?

"In the end, I think identity is about what each person believes is real. I always think about who I am. Am I real? Am I fake? Am I not human? But there is no real truth that’s the same for every single person in this world." -imma

4 Brand Mascots Turned Virtual Influencers

From food to tech to insurance, any brand can create a character that will last for generations.

Instagram Has Verified 35 Virtual Influencers

I spoke with Becky Owen from Meta to learn more about Instagram’s interest in handing out the blue check mark, or “verified badge” as they call it, to virtual influencers.

Why Diversity and Inclusivity in Virtual Influencers Matter

The virtual influencer industry’s attention to cultural and racial diversity reflects a push for advocacy and inclusiveness in the metaverse.

imma: The Virtual Influencer Disrupting The Fashion Industry

Noonoouri: Fashion Icon Turned Pop Star

Noonoouri is one of the most popular virtual influencers. Not only is she a fashion icon, collaborating with some of the biggest brands, but she is now taking on the music industry. So what do you need to know about this stylish virtual influencer? Let’s get into it.

How Virtual Influencers Use Twitter

Twitter has unique advantages for virtual influencers, from interacting with fans in a low-lift way to influencing the web3 community.

5 Ways Virtual Influencers Earn Money

Virtual influencers are set up for commercial success. From landing global brand campaigns to selling NFTs, here’s how virtual influencer teams cash in on their characters.

5 Times the Automotive Industry Put Virtual Influencers Behind the Wheel

From Miquela launching a new MINI to Imma driving a Porsche, virtual influencers are becoming an evergreen opportunity for the automotive industry. Here’s how virtual influencers help car companies infuse digital innovation with physical design.

Hugo Boss Hires Virtual Influencers to Promote Their Rebrand

As part of their rebrand strategy, Hugo Boss is betting on virtual influencers and young celebrities to help it enter a new, younger market and become a top global brand in the next digital era.

Alibaba Creates Virtual Influencer ‘Dong Dong’ for the Beijing Olympics

Dong Dong will host livestream shopping events for viewers and even respond to them in real time with AI text-to-speech technology.

Imma Stars as the Unexpected ‘Face’ in Doublet’s Fall 2022 Collection

Doublet’s first appearance at Paris Fashion Week features a surprise collaboration with Japanese virtual influencer “Imma Gram”

Why the Tech Industry Loves Virtual Influencers

From Miquela using a Samsung Galaxy phone to Imma starring in the latest Lenovo campaign, the tech industry is obsessed with virtual influencers—and for good reason.

Can Virtual Influencers Fall in Love?

From lovers to frenemies, virtual influencers form relationships as complicated, messy, and joyful as those of us in the physical world.

Thailand's First Virtual Influencer is Here: AI Ailynn

Asia's significance in the virtual influencer industry continues to grow.

2020 Paralympics Partner With Virtual Influencer Imma Gram

Imma is quickly becoming one of the most renowned virtual influencers in Japan.

5 Innovative Commercials Featuring Virtual Influencers

Virtual influencers grab your attention and hold it in the palm of their CGI hands.

Love, Death, Robots... and Virtual Humans

Although Love, Death & Robots itself is a reboot of the 1981 film Heavy Metal, the series takes the science fiction and fantasy elements and reinvents them in new, creative ways.

Exploring Top Virtual Influencers' Very First Posts

Much like a robot may output “Hello, World!” to announce presence, virtual influencer creators leverage the first post to demo connection to the digital world.

How to Sponsor a Virtual Influencer

When reaching out to a virtual influencer, keep in mind the actual recipients of your messages are the architects behind the influencer.

10 Brands Well-Equipped to Launch a Virtual Influencer

The topic of virtual influencers is growing into a leading narrative in marketing campaigns as more brands continue to invest in this industry.

Welcoming 26 Newfound Virtual Influencers to VirtualHumans.org

What further verification of the opportunity do you need?

Imma Gram's Creator, "M", On Her IKEA Partnership

"Aww will create a metaverse world dedicated to the virtual, and we will grow into a multiverse creative company as that world continues to exist." -M

Studying The Profitability and Potential of Virtual Influencers

Creating and owning top digital influencers has been profitable, but interview responses from others paint a different picture.

Virtual Influencers Speak Out in Response to the Murder of George Floyd

Many virtual influencers are using their platforms to show support for #BlackLivesMatter and the ongoing protests.

Virtual Influencers React to Life With Coronavirus

9 virtual influencer reactions to Coronavirus.

Our Virtual Worlds Are Proving Culturally Diverse

Diversity is the default in the growing virtual influencer world.

The Latest From Cameron-James Wilson, Shudu Gram's Creator

"Anyone can make a supermodel.‍ I made Shudu from a very cheap gaming PC in a shed in my mom's garden."