Lu of Magalu

@magazineluiza

The Insider Insight

"Lu is the most followed virtual influencer in the world, yet you've probably never even heard of her. Rivaled only by Hatsune Miku's longstanding fame as a decentralized icon, Lu has achieved a following of 30M+ fans across social platforms. To better understand Lu, just imagine if Amazon decided to make Alexa into a virtual character you could follow on social media. That's Lu for Brazilian megabrand Magalu."

About The VTuber

About The Virtual Influencer

Instagram Bio

🙎🏻‍♀️ Virtual 3D Influencer 👩🏻‍💻 Digital Specialist at #magalu 📸 Content Creator

Identifies as

🌐👩

First Appearance

August 13, 2009

Originally From

Brazil

More info

Lu first came to life on YouTube in August 2009 to promote iBlogTV on behalf of Magazine Luiza ("Magalu"). Since 2009, Lu has used her massive rapidly growing social media accounts to feature unboxing videos, product reviews, and software tips on behalf of the company, one of the largest Brazilian retail companies. Magalu saw $552M in profit in 2019.

Lu can be seen on the navigation bar of Magalu's website, Magalu's Android and iPhone apps, and commands a massive following, particularly on Facebook, making her the most visible virtual human in the world.

While Lu may have a massive following, it's important to note her notoriety and reach is reserved to Brazil.

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