Soha Imam

Soha is a writer and researcher reporting on the virtual influencer industry. She loves expanding her horizons and sharing her knowledge and culture with others, finding growth opportunities to drive her digital and creative skills to the next level, and exploring new places to find new outlooks on beauty and the world.

OTEC Launches Virtual Animals on YouTube to Give Endangered Species a Voice

OTEC Launches Virtual Animals on YouTube to Give Endangered Species a Voice

By activating virtual influencers on popular digital platforms, OTEC hopes to inspire, engage, and educate the growing number of young activists to champion all the diversity of life in our natural world.

How to Sign a Virtual Influencer

How to Sign a Virtual Influencer

No one style or storyline exists by which a virtual influencer must be created—their architects can change and write their lives to meet almost any campaign style you need.

Exploring Top Virtual Influencers' Very First Posts

Exploring Top Virtual Influencers' Very First Posts

Much like a robot may output “Hello, World!” to announce presence, virtual influencer creators leverage the first post to demo connection to the digital world. 

Riot Games Takes Claim to Virtual Influencer Seraphine

Riot Games Takes Claim to Virtual Influencer Seraphine

Seraphine, a virtual influencer, is seeing 10x more engagement than your average human influencer—literally.

10 Brands Well-Equipped to Launch a Virtual Influencer

10 Brands Well-Equipped to Launch a Virtual Influencer

The topic of virtual influencers is growing into a leading narrative in marketing campaigns as more brands continue to invest in this industry.

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